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Something New Bridal Boutique

Dilek Rea has quietly been the owner of the preeminent place to go for almost a decade to find “The Dress” but also an unmatched experience. Something New Bridal Boutique hidden in Winter Park on the cozy cobblestoned New England Avenue is where a bride will have the stunning store all to herself. It is also where she is inspired to design the dresses that she sources and manufactures in Europe.  

Along the way hearing a “No” or “It’s Impossible” motivated the growth of her humble business from just being a boutique to now spanning a successful brand, design, production, distribution, and retail sales across America. That is key to her customer’s peace of mind with their purchase in a changing economy. When so many businesses struggle with inventory shortages and delivery delays, Something New is striving. A simple search will showcase her team’s year-after-year industry awards, thanks to their loyal following.

Both the boutique and the brand have been the biggest little secret in Central Florida that brides whisper about to all their friends and family.  Her motto of one of a kind dresses and one-at-a-time brides is one of the reasons for the referrals. There are no mother of the brides dresses and no bridesmaid dresses ,only the freshest selection of wedding dresses to keep the focus on the brides to be.  No one every feels rushed, neglected, or inferior. Instead, they should feel confident, not just in their purchase but themselves.  

This approach of a happy and confident woman can be found from start to finish not just with the brides who visit, but with the team, community and charities she supports. “Every woman can be what she wants to be and that applies to every bride that walks into our lives.” That mindset is the driving force behind every business decision Dilek makes.   

It is rooted in her loving and supporting family which are a big reason for this happy and confident mentality. Dilek firmly believes family being together is so important, especially today, and the essence of the wedding day. Dilek was raised around a 40 year plus family owned retail and bridal business and as she grew up she decided to take the lead.  She graduated from Florida State University where she double majored in Apparel Design & Technology and Clothing Textile.  “I am truly blessed to be surrounded with family and fashion.”